Latest news
Date: 2010-07-26

International fine food show ‘CULINARIA’ will premier in Belgrade, September 23-25, 2010. This fair will focus primarily on trade buyers and represents the first specialty food show in south-east Europe.

CULINARIA will gather the leading fine food producers and key regional and European trade buyers under one roof. The fair will host some of the leading buyers from all marketing channels, including exporters, importers, traders, brokers, supermarket chains, specialty food stores, HoReCa and food services.

Date: 2010-06-29

USAID Agrbusiness project and Agropress, with the support from the Ministry of agriculture and Ministry of energy and mining, are organizing a Conference titled "Agribusiness and renewable energy sources - potentials and obstacles". This event will be organized in Belgrade, on July 29, 2010, 09-13h, with the goal to provide agricultural producers with information on: government stimulation measures for the production of 'green' energy, different options available to producers (use of solar energy, biomass pelletization, digestors et), and how to use them to their own benefit, while at the same time benefiting the natural environment as well as the economy.
Minister of agriculture Sasa Dragin and USAID Mission Director will open the conference.

Marketing and Export

Market research, linkage with new buyers, effective trade fair participation, design and distribution of promotional material – these are examples of technical support provided by the USAID Agribusiness Project as to increase the sales and export of Serbian agribusiness products.

Assistance has been focused on a number of aspects consisting of market research, building international marketing skills, effective presentation at international fairs, media communication and marketing, sales negotiations, capacity building, international certifications and standards with the over arching goal of achieving increased sales and employment by Serbian companies.

The team also works with Serbia's potential exporters in order to address issues that constrain their access to international markets. Barriers to entering international markets are consistently tackled through technical assistance addressing issues such as inappropriate packaging or branding. Regular training programs are held to inform and educate potential exporters regarding international market demands, expectations and possibilities. One of the most important aims is to enable, through targeted assistance, Serbian producers that have never exported to start doing so.

The USAID Agribusiness project, in cooperation with its partner organizations such as the Serbian Investment and Export Promotion Agency (SIEPA) and the Ministry of Agriculture, Forestry and Water Management, has assisted over 230 Serbian companies at trade fairs in Berlin, Nuremberg, Moscow, New York, London, Paris and Dubai.

For more information please contact Tatjana Mrvaljevic.