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Latest news
USAID helping Serbian berry fruit producers diversify production
Date: 2012-02-02

During the months of February and March 2012, the USAID Agribusiness Project will carry out a series of trainings with the aim of assisting the diversification of berry fruit production in Serbia.
The trainings will be carried out by eminent Serbian berry fruit experts in Surdulica, Vladicin Han, Kursumlija, Novi Pazar, Rekovac, Priboj, Prijepolje, Bajina Basta, Ljubovija and Mali Zvornik, and will target Producer Organizations such as Associations and Cooperatives.

During the months of February and March 2012, the USAID Agribusiness Project will carry out a series of trainings with the aim of assisting the diversification of berry fruit production in Serbia. The trainings will be carried out by eminent Serbian berry fruit experts in Surdulica, Vladicin Han, Kursumlija, Novi Pazar, Rekovac, Priboj, Prijepolje, Bajina Basta, Ljubovija and Mali Zvornik, and will target Producer Organizations such as Associations and Cooperatives.

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120 women from 13 municipalities attending the agribusiness training
Date: 2012-02-01

120 women from Novi Pazar, Tutin, Sjenica, Prijepolje, Nova Varos, Priboj, Kucevo, Zagubica, Zabari, Majdanpek, Malo Crnice, Golubac and Petrovac are currently attending the agribusiness entrepreneurship training.  The training sessions are part of the Women in Agribusiness Program jointly implemented by the USAID Agribusiness Project and the Office for Sustainable Development of Underdeveloped Areas, within the Ministry without portfolio.

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Marketing and Export

Market research, linkage with new buyers, effective trade fair participation, design and distribution of promotional material – these are examples of technical support provided by the USAID Agribusiness Project as to increase the sales and export of Serbian agribusiness products.

Assistance has been focused on a number of aspects consisting of market research, building international marketing skills, effective presentation at international fairs, media communication and marketing, sales negotiations, capacity building, international certifications and standards with the over arching goal of achieving increased sales and employment by Serbian companies.

The team also works with Serbia's potential exporters in order to address issues that constrain their access to international markets. Barriers to entering international markets are consistently tackled through technical assistance addressing issues such as inappropriate packaging or branding. Regular training programs are held to inform and educate potential exporters regarding international market demands, expectations and possibilities. One of the most important aims is to enable, through targeted assistance, Serbian producers that have never exported to start doing so.

The USAID Agribusiness project, in cooperation with its partner organizations such as the Serbian Investment and Export Promotion Agency (SIEPA) and the Ministry of Agriculture, Forestry and Water Management, has assisted over 230 Serbian companies at trade fairs in Berlin, Nuremberg, Moscow, New York, London, Paris and Dubai.

For more information please contact Tatjana Mrvaljevic