Subsectors
The Project assists producer organizations and service delivery providers in six sectors of Serbian agribusiness:
Berries
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Serbian cultivated berry sector, especially raspberries and blackberries, has been a driving force for agricultural economic growth for two decades. With 2006 exports totaling $151 million, frozen raspberries and blackberries are among Serbia’s top export commodities, while strawberry production is an important sub-sector for the processing industry. Project strategy in the Berry fruit sub-sector is to further develop export opportunities for value-added products, including retail packs and organics, and develop the fresh berry industry.
Dairy
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Key export markets for Serbia’s dairies are ex-Yugoslav Republics. By 2009, none of the Serbian dairies were able to obtain an export license for the EU, as a result of strict milk quality and food safety regulations. Serbian dairies have to improve raw milk quality and processing technology, especially considering that only 50% of total milk production is processed in dairies. Therefore, to improve the
competitiveness of Serbia’s dairy products, the Project identifies and introduces new technologies, provides technical assistance for plant management, provides training, and implements international standards of quality and food safety.
Download: Dairy Sector Value Chain Assessment
Herbs, Spices and Mushrooms
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Much of the production in Mushrooms, Herbs and Forest Fruit is export oriented, with Serbian companies mostly supplying bulk products for further processing. The Project’s long term strategy is to shift sales from bulk to added-value retail products, thus increasing the value of exports. To achieve
this, Project activities pursue new markets that either pay a higher premium or allow the addition of value-added products, by providing effective international marketing and building export market linkages.
Livestock
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Livestock and meat production is one of the most valuable subsectors in Serbia’s agriculture, accounting for more than US $1 billion of Serbia’s total of $6 billion of agricultural Gross Domestic Product. The long
term strategy in the livestock sub-sector is to gradually increase the number of livestock in order to double the levels of export, by improving cost effectiveness and efficiency of livestock production, promoting the introduction of food safety standards, and building capacity of producer associations and
ABDS providers.
Download: Baby Beef Value Chain Assessment
Tree Fruit
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Tree fruit is one of the sub-sectors within Serbian agriculture with a constant growth pattern in the
past six years. With Russia and EU being the biggest export markets for Serbia’s fresh tree fruit, the
Project activities focus on expanding exports for Serbian enterprises, improving production technologies and management, developing a national association, and supporting the implementation of food safety standards required by the EU, such as GlobalGAP and HACCP.
Download: Tree Fruit Sector Value Chain Assessment
Vegetables
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In the past six years, the demand for fresh vegetables on the local market has soared as a result of
increased income of local consumers. Therefore Serbia’s main market for fresh vegetable products is at present locally oriented, with significant export opportunities in Russian and EU markets. With the expanding role of supermarkets in vegetable marketing and growing requirements for product traceability certification, Project activities include assistance in boosting revenues from storable vegetables, increasing yields, introducing Global GAP certification programs andcutting post harvest handling and storage losses.
Download: Vegetable Sector Value Chain Assessment
